Strategically directed Herbivore's product to resonate with the Southern California consumer base, positioning it as a nature-focused and sustainably grown cannabis brand. Spearheaded the development of Goodfella's environmentally conscious brand, incorporating natural aesthetics with illustrations, muted green and tan colors. Successfully crafted a brand identity for Herbivore aligned with the values of Goodfella's, mirroring the entire cannabis process. Designed versatile logos, color schemes, and marketing materials for seamless integration across multiple contexts.