Camp Connect+ at Coachella 2024! Designed to be an organic brand activation, Camp Connect+ offers festival-goers an immersive experience with JBL, a long-standing powerhouse behind Coachella's stages. With Doja Cat headlining and serving as one of JBL's biggest ambassadors, it's the perfect opportunity for fans to interact with the brand and enjoy what they have to offer. JBL's ethos of connect, listen, and play perfectly aligns with the spirit of Coachella.

Coachella has a significant opportunity to enhance the camping experience by investing more resources and exclusive events. Utilizing Connect+ technology, campers can borrow speakers and connect together to enjoy the same music at their campsites. No more long lines or feeling disconnected from the stages! Guests can test out the latest audio innovations while listening to Coachella sets being live-streamed.